Cost-per-Impression Pricing for Display Advertising-Reference-Cited by-同舟云学术

Cost-per-Impression Pricing for Display Advertising

Published:2018-06 Issue:3 Volume:66 Page:653-672
ISSN:0030-364X
Container-title:Operations Research
language:en
Short-container-title:Operations Research

Author:

Fridgeirsdottir Kristin¹,Najafi-Asadolahi Sami²^ORCID

Affiliation:

1. Management Science and Operations, London Business School, London NW1 4SA, United Kingdom

2. Leavey School of Management, Santa Clara University, Santa Clara, California 95053

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Management Science and Operations Research,Computer Science Applications

Reference49 articles.

1. Supply Chain Competition with Multiple Manufacturers and Retailers

2. Araman V, Fridgeirsdottir K (2015) A uniform allocation mechanism and cost-per-impression pricing for online advertising. Working paper, American University of Beirut, Beirut, Lebanon.

3. Media Revenue Management with Audience Uncertainty: Balancing Upfront and Spot Market Sales

4. Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design

5. Yield Optimization of Display Advertising with Ad Exchange

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