IPTV Advertising Scheduling Methods Considering Advertising Repetition Effects-Reference-Cited by-同舟云学术

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IPTV Advertising Scheduling Methods Considering Advertising Repetition Effects

Published:2024 Issue: Volume:71 Page:1585-1597
ISSN:0018-9391
Container-title:IEEE Transactions on Engineering Management
language:
Short-container-title:IEEE Trans. Eng. Manage.

Author:

Jiang Jingqi¹^ORCID,Luo Xinggang²^ORCID,Jiang Wei³,Zhang Zhongliang²^ORCID

Affiliation:

1. School of Information Science and Engineering, Northeastern University, Shenyang, China

2. Experimental Center of Data Science and Intelligent Decision-Making, Hangzhou Dianzi University, Hangzhou, China

3. Antai College of Economics & Management, Shanghai Jiao Tong University, Shanghai, China

Funder

National Natural Science Foundation of China

Zhejiang Provincial Philosophy and Social Science Planning Project

Shenzhen Fundamental Research Program

Zhejiang Provincial Natural Science Foundation of China

Publisher

Institute of Electrical and Electronics Engineers (IEEE)

Subject

Electrical and Electronic Engineering,Strategy and Management

Link

http://xplorestaging.ieee.org/ielx7/17/10339242/10330049.pdf?arnumber=10330049

Reference33 articles.

1. A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements

2. The Planning of Guaranteed Targeted Display Advertising

3. Scheduling online advertisements to maximize revenue under variable display frequency

4. Online Guaranteed-Delivery Advertising under Frequency Capping

5. Mathematical models for the television advertising allocation problem

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