Scheduling online advertisements to maximize revenue under variable display frequency-Reference-Cited by-同舟云学术

Scheduling online advertisements to maximize revenue under variable display frequency

Published:2012-10 Issue:5 Volume:40 Page:562-570
ISSN:0305-0483
Container-title:Omega
language:en
Short-container-title:Omega

Author:

Deane Jason,Agarwal Anurag

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Strategy and Management

Reference28 articles.

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2. IAB. Internet advertising revenue report. URL: 〈http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-052611〉 [2010].

3. Electronic commerce. Course technology;Schneider,2010

4. Scheduling space-sharing for Internet advertising;Adler;Journal of Scheduling,2002

5. Performance bounds of algorithms for scheduling advertisements on a web page;Dawande;Journal of Scheduling,2003

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