Sponsored Data: A Game-Theoretic Model with Asymmetry Content Provider Advertising Decisions

Author:

li yunbing,Liu Minjian

Publisher

Elsevier BV

Reference35 articles.

1. Either or both competition: A "two-sided" theory of advertising with overlapping viewerships;A Ambrus;American Economic Journal: Microeconomics,2016

2. Market provision of broadcasting: A welfare analysis;S P Anderson;The review of Economic studies,2005

3. The media and advertising: a tale of two-sided markets;S P Anderson;Handbook of the Economics of Art,2006

4. Economic models of sponsored content in wireless networks with uncertain demand;M Andrews;2013 IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS),2013

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