Author:
Moshkin Nickolay V.,Shachar Ron
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Reference24 articles.
1. Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence
2. Reassessing Brand Loyalty, Price Sensitivity, and Merchandising Effects on Consumer Brand Choice
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4. Economist The(2001) 360(September, Number 8238(London, U.K)page 28
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57 articles.
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