Forecasting week-to-week television ratings using reduced-form and structural dynamic models-Reference-Cited by-同舟云学术

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Forecasting week-to-week television ratings using reduced-form and structural dynamic models

Published:2021-01 Issue:1 Volume:37 Page:302-321
ISSN:0169-2070
Container-title:International Journal of Forecasting
language:en
Short-container-title:International Journal of Forecasting

Author:

Song Lianlian,Shi Yang,Tso Geoffrey Kwok Fai,Lo Hing Po

Funder

National Natural Science Foundation of China

Research Grants Council of Hong Kong

National Natural Science Foundation of Jiangsu Province

Fundamental Research Fund

Publisher

Elsevier BV

Subject

Business and International Management

Reference56 articles.

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2. A machine learning approach to sentiment analysis in multilingual web texts;Boiy;Information Retrieval,2009

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4. The loyalty of television viewing: how consistent is TV viewing behavior?;Brosius;Journal of Broadcasting & Electronic Media,1992

5. A model of marketing mix, brand switching and competition;Carpenter;Journal of Marketing Research,1985

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1. A two-stage deep graph clustering method for identifying the evolutionary patterns of the time series of animation view counts;Information Sciences;2023-09

2. Forecasting TV ratings of Turkish television series using a two-level machinelearning framework;Turkish Journal of Electrical Engineering and Computer Sciences;2022-01-01

3. Commercial audience retention of television programs: measurement and prediction;International Journal of Advertising;2021-04-04

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