Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals
Author:
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mksc.22.1.16.12844
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1. Promoter: An Automated Promotion Evaluation System
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