Retailers with traits of consumer: Exploring the existence and antecedents of brand loyalty in small unorganized retailers-Reference-Cited by-同舟云学术

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Retailers with traits of consumer: Exploring the existence and antecedents of brand loyalty in small unorganized retailers

Published:2021-09 Issue: Volume:62 Page:102635
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Dugar Anurag^ORCID,Chamola Pankaj

Publisher

Elsevier BV

Subject

Marketing

Reference81 articles.

1. The retail power-performance conundrum: what have we learned?;Ailawadi;J. Retailing,2001

2. The theory of planned behavior;Ajzen;Organ. Behav. Hum. Decis. Process.,1991

3. Understanding Attitude and Predicting Social Behavior;Ajzen,1980

4. Characteristics of Successful Sales Interaction in B2B Sales Meetings;Alamäki,2015

5. Empathy and affect in B2B salesperson performance;Anaza;J. Bus. Ind. Market.,2018

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2. Role of Modern Technology in Unorganized Retail Sector;Journal of the Knowledge Economy;2024-05-17

3. What drives loyalty in small apparel retailers?;Family and Consumer Sciences Research Journal;2024-05-03

4. Cultural values and voice as determinants of customers' marketing research cooperation: A fuzzy set perspective;International Journal of Consumer Studies;2024-05

5. The effects of hedonic shopping values on loyalty towards small retailers: The moderating role of trust;Journal of Retailing and Consumer Services;2024-01

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