Do shoppers choose the same brand on the next trip when facing the same context? An empirical investigation in FMCG retailing-Reference-Cited by-同舟云学术

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Do shoppers choose the same brand on the next trip when facing the same context? An empirical investigation in FMCG retailing

Published:2022-12 Issue:4 Volume:98 Page:576-592
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Koll Oliver^ORCID,Plank Andreas^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference102 articles.

1. Predicting behavior from actions in the past: Repeated decision making or a matter of habit?;Aarts;Journal of Applied Social Psychology,1998

2. An empirical analysis of the determinants of retail margins: The role of store-brand share;Ailawadi;Journal of Marketing,2004

3. Private-label use and store loyalty;Ailawadi;Journal of Marketing,2008

4. A joint model of usage and churn in contractual settings;Ascarza;Marketing Science,2013

5. The influence of multiple store environment cues on perceived merchandise value and patronage intentions;Baker;Journal of Marketing,2002

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1. An approach to brand planning under high competitor set variation;Journal of Business Research;2024-09

2. Consumer brand and category switching behaviors after food safety incidents: Factors and mechanisms;Appetite;2024-04

3. Dynamic analysis of consumer loyalty fast-moving consumer goods market in the Republic of Kazakhstan;Bulletin of "Turan" University;2023-07-03

4. Patterns of buyer behavior and brand metrics in a “high loyalty” category: Liquor;Journal of Consumer Behaviour;2023-06-12

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