“The Best Price You'll Ever Get”: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry-Reference-Cited by-同舟云学术

“The Best Price You'll Ever Get”: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry

Published:2010-03 Issue:2 Volume:29 Page:268-290
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Busse Meghan R.,Simester Duncan I.,Zettelmeyer Florian

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.1090.0516

Reference27 articles.

1. The Role of Sale Signs

2. Are Sale Signs Less Effective When More Products Have Them?

3. Anderson E. T., Cho E. K., Harlam B., Simester D. I. What affects price and price cue elasticities? Evidence from a field experiment. (2009) . Working paper, Northwestern University, Evanston, IL

4. The Consumer Durable Replacement Buyer

Cited by 47 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The effectiveness of consumption tax on the reduction of car pollution in China;Transportation Research Part D: Transport and Environment;2024-09

2. SRNI-CAR: A Comprehensive Dataset for Analyzing the Chinese Automotive Market;2023 IEEE International Conference on Big Data (BigData);2023-12-15

3. Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions;Management Science;2023-12

4. The Daily Me Versus the Daily Others: How Do Recommendation Algorithms Change User Interests? Evidence from a Knowledge-Sharing Platform;Journal of Marketing Research;2023-02-12

5. The optimal buyback promotion strategy considering consumers' multichannel psychological acquisition;Kybernetes;2022-02-04