Brand Experience and Emotional Attachment in Services: The Moderating Role of Gender
Author:
Affiliation:
1. University of Petroleum and Energy Studies, Dehradun 248007, India
2. Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee 247667, India
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Management Science and Operations Research,Modelling and Simulation,Business and International Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/serv.2016.0169
Reference91 articles.
1. Beyond satisfaction: customer attachment to retail banks
2. Brand Engagement and Brand Experience at BBVA, the Transformation of a 150 Years Old Company
3. On the evaluation of structural equation models
4. Male versus female consumer decision making styles
5. The Role and Measurement of Attachment in Consumer Behavior
Cited by 30 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Marketing logistics and consumer behaviour: an empirical study on Indian e-shoppers;Cogent Business & Management;2024-09-02
2. The relationship of internet banking users' emotional brand experiences and consumer-based brand equity;European Journal of Management Studies;2024-06-17
3. Research on the Influence of Cultural Memory in Agricultural Heritage on Brand Loyalty;Sustainability;2024-05-16
4. Development and validation of a scale for measuring E-retail brand experience;Quality & Quantity;2024-03-12
5. Unravelling relational dynamics between experiential value and customer engagement: Does customer gender matter?;Journal of Marketing Communications;2023-09-25
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3