Male versus female consumer decision making styles

Author:

Bakewell Cathy,Mitchell Vincent-Wayne

Publisher

Elsevier BV

Subject

Marketing

Reference12 articles.

1. Gender differences in motivation: some implications for manipulating task-related involvement;Areni,1993

2. Profiling the recreational shopper;Bellenger;J Retail,1980

3. Shopping, pleasure and the sex war;Campbell,1997

4. The functions of clothes and clothing (dis)satisfaction: a gender analysis among British students;Cox;J Consum Policy,1995

5. Going shopping: key determinants of shopping behaviours and motivations;Dholokia;Int J Retail Distrib Manag,1999

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