Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel-Reference-Cited by-同舟云学术

Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel

Published:2020-03 Issue:1 Volume:31 Page:102-125
ISSN:1047-7047
Container-title:Information Systems Research
language:en
Short-container-title:Information Systems Research

Author:

Todri Vilma¹^ORCID,Ghose Anindya²^ORCID,Singh Param Vir³^ORCID

Affiliation:

1. Department of Information Systems and Operations Management, Emory University, Atlanta, Georgia 30322;

2. Department of Information, Operations, and Management Sciences, New York University, New York, New York 10012;

3. Department of Business Technologies, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Library and Information Sciences,Information Systems and Management,Computer Networks and Communications,Information Systems,Management Information Systems

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5. Adamopoulos P, Ghose A, Todri V (2018a) Demand effects of the Internet-of-things sales channel. Proc. 39th Internat. Conf. Inform. Systems (AIS, Atlanta).

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