The Effectiveness of Marketing Strategies in Social Media-Reference-Cited by-同舟云学术

The Effectiveness of Marketing Strategies in Social Media

Published:2015-08-10 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining
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Author:

Adamopoulos Panagiotis¹,Todri Vilma¹

Affiliation:

1. New York University, New York City, NY, USA

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/2783258.2788597

Reference35 articles.

1. American Express Company.$15 Million in Savings Available to Amex Card Members in April 2014. https://twitter.com/AmericanExpress/status/452456770804674560. Posted: 2014-04-05 Accessed: 2015-02--20. American Express Company.$15 Million in Savings Available to Amex Card Members in April 2014. https://twitter.com/AmericanExpress/status/452456770804674560. Posted: 2014-04-05 Accessed: 2015-02--20.

2. Commentary—Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion

3. Introduction to the Special Issue—Social Media and Business Transformation: A Framework for Research

4. Reducing Buyer Search Costs: Implications for Electronic Marketplaces

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