Probabilistic Goods: A Creative Way of Selling Products and Services
Author:
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mksc.1070.0318
Reference28 articles.
1. Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers
2. Contingent Pricing to Reduce Price Risks
3. The Economics of Service Upgrades
4. Third-Party Product Review and Firm Marketing Strategy
5. Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix
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