Third-Party Product Review and Firm Marketing Strategy
Author:
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mksc.1040.0089
Reference27 articles.
1. THE LOGIT AS A MODEL OF PRODUCT DIFFERENTIATION
2. The Market for "Lemons": Quality Uncertainty and the Market Mechanism
3. Quality, Price, Advertising, and Published Quality Ratings
4. Ayer Directory of Publications(1981) (Ayer Press, Philadelphia, PA)
5. Equilibrium Distributions of Sales and Advertising Prices
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