Brands’ Livestream Selling with Influencers’ Converting Fans into Consumers: Game LAnalysis and Data Validation

Author:

Niu Baozhuang,Chen Yuyang,Zhang Jianhua,Chen Kanglin,Jin Yong

Funder

National Natural Science Foundation of China

Publisher

Elsevier BV

Reference66 articles.

1. Agency selling or reselling? Channel structures in electronic retailing;Abhishek;Management Science,2016

2. Frenemies in platform markets: Heterogeneous profit foci as drivers of compatibility decisions;Adner;Management Science,2020

3. Andreessen (2018) 16 Ways to Measure Network Effects. https://a16z.com/16-ways-to-measure-network-effects/. Accessed July 16, 2024.

4. Does Live Stream Selling Affect Customer Engagement and Purchase Intention? The Shopee Live Platform Case Study;Arisman;ASEAN Marketing Journal,2022

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