Advertising Strategy in the Presence of Reviews: An Empirical Analysis-Reference-Cited by-同舟云学术

Advertising Strategy in the Presence of Reviews: An Empirical Analysis

Published:2019-09 Issue:5 Volume:38 Page:793-811
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Hollenbeck Brett¹^ORCID,Moorthy Sridhar²^ORCID,Proserpio Davide³^ORCID

Affiliation:

1. Anderson School of Management, University of California Los Angeles, Los Angeles, California 90095;

2. Rotman School of Management, University of Toronto, Toronto, Ontario M5S 3E6, Canada;

3. Marshall School of Business, University of Southern California, Los Angeles, California 90089

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Reference33 articles.

1. Quality, Price, Advertising, and Published Quality Ratings

2. Bagwell K (2007) The economic analysis of advertising. Armstrong M, Porter R, eds. Handbook of Industrial Organization, vol. 3 (Elsevier, Amsterdam), 1701–1844.

3. THE DYNAMICS OF SELLER REPUTATION: EVIDENCE FROM EBAY

4. Brands' quality levels, prices, and advertising outlays: empirical evidence on signals and information costs

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