Dynamic interplays between online reviews and marketing promotions
Author:
Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1007/s11747-024-01025-w.pdf
Reference80 articles.
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4. Baladandayuthapani, V., Mallick, B. K., & Carroll, R. J. (2005). Spatially adaptive Bayesian penalized regression splines (P-splines). Journal of Computational and Graphical Statistics, 14(2), 378–394.
5. Bone, S. A., Lemon, K. N., Voorhees, C. M., Liljenquist, K. A., Fombelle, P. W., Detienne, K. B., & Bruce Money, R. (2017). Mere measurement plus”: How solicitation of open-ended positive feedback influences customer purchase behavior. Journal of Marketing Research, 54(1), 156–170.
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