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Brands' quality levels, prices, and advertising outlays: empirical evidence on signals and information costs

  • Published:1996-01 Issue:1 Volume:14 Page:29-52
  • ISSN:0167-7187
  • Container-title:International Journal of Industrial Organization
  • language:en
  • Short-container-title:International Journal of Industrial Organization

Author:

Caves Richard E.,Greene David P.

Publisher

Elsevier BV

Subject

Strategy and Management,Industrial relations,Economics, Econometrics and Finance (miscellaneous),Economics and Econometrics

Reference33 articles.

1. Quality, price, advertising and published quality ratings;Archibald Robert;Journal of Consumer Research,1983

2. A simple theory of advertising as a good or bad;Becker Gary;Quarterly Journal of Economics,1993

3. Information structures of product markets;Caves Richard;Economic Inquiry,1986

4. What is product differentiation, really?;Caves Richard;Journal of Industrial Economics,1985

5. Prices, product qualities and asymmetric information: The competitive case;Russell;Review of Economic Studies,1984

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