Stimulating Online Reviews by Combining Financial Incentives and Social Norms-Reference-Cited by-同舟云学术

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Stimulating Online Reviews by Combining Financial Incentives and Social Norms

Published:2018-05 Issue:5 Volume:64 Page:2065-2082
ISSN:0025-1909
Container-title:Management Science
language:en
Short-container-title:Management Science

Author:

Burtch Gordon¹,Hong Yili²,Bapna Ravi¹,Griskevicius Vladas³

Affiliation:

1. Information and Decision Sciences Department, Carlson School of Management, University of Minnesota, Minneapolis, Minnesota 55455

2. Department of Information Systems, W.P. Carey School of Business, Arizona State University, Tempe, Arizona 85287

3. Marketing Department, Carlson School of Management, University of Minnesota, Minneapolis, Minnesota 55455

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Management Science and Operations Research,Strategy and Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mnsc.2016.2715

Reference52 articles.

1. Social norms and energy conservation

2. Customer Satisfaction and Word of Mouth

3. Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

4. The Market for Evaluations

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