Customer Referral Incentives and Social Media
Author:
Affiliation:
1. Stern School of Business, New York University, New York, New York 10012
2. Harvard University, Cambridge, Massachusetts 02138
3. Department of Electrical and Computer Engineering, University of Illinois at Urbana–Champaign, Urbana, Illinois 61801
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Management Science and Operations Research,Strategy and Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mnsc.2016.2476
Reference25 articles.
1. Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks
2. Engineering social contagions: Optimal network seeding in the presence of homophily
3. Who's Who in Networks. Wanted: The Key Player
4. Customer Referral Management: Optimal Reward Programs
5. Pricing in social networks
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