(Em)powering the underdog: How power states enhance referral intention-behavior consistency for underdog entrepreneurs

Author:

Chen Qimei,He Yi,Hu Miao,Li DaojiORCID

Publisher

Elsevier BV

Subject

Marketing

Reference98 articles.

1. Acar, O. A., & Puntoni, S. (2016). Customer empowerment in the digital age. Journal of Advertising Research, 56(1), 4–8.

2. Acs, Z. J., & Armington, C. (2006). Entrepreneurship, geography, and American economic growth. Cambridge, U.K.: Cambridge University Press.

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5. Understanding attitudes and predicting social behavior;Ajzen,1980

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