To Whom Are You True? Audience Perceptions of Authenticity in Nascent Crowdfunding Ventures
Author:
Affiliation:
1. Strategy and Organization, EMLYON Business School, 69130 Écully, France;
2. Management and Organizations, Kellogg School of Management, Northwestern University, Evanston, Illinois 60208
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Management of Technology and Innovation,Organizational Behavior and Human Resource Management,Strategy and Management
Reference68 articles.
1. Keeping it Real? Social Class, Young People and ‘Authenticity’ in Reality TV
2. Consuming nostalgia? The appreciation of authenticity in local food production
3. Authentic leadership development: Getting to the root of positive forms of leadership
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5. Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims
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