Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement
Author:
Affiliation:
1. Kellogg School of Management, Northwestern University, Evanston, Illinois 60208;
2. Ads Research, Meta, Menlo Park, California 94025;
3. National Bureau of Economic Research, Cambridge, Massachusetts 02138
Abstract
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Link
http://pubsonline.informs.org/doi/pdf/10.1287/mksc.2022.1413
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