Machine learning in marketing: Recent progress and future research directions

Author:

Herhausen Dennis,Bernritter Stefan F.,Ngai Eric W.T.,Kumar Ajay,Delen Dursun

Publisher

Elsevier BV

Subject

Marketing

Reference63 articles.

1. Prediction machines: The simple economics of artificial intelligence;Agrawal,2018

2. How social media effects shape sentiments along the twitter journey? A Bayesian network approach;Airani;Journal of Business Research,2022

3. Algorithmic bias in machine learning-based marketing models;Akter;Journal of Business Research,2022

4. Consumer-Driven racial stigmatization: The moderating role of race in online consumer-to-consumer reviews;Azer;Journal of Business Research,2023

5. Reconciling modern machine-learning practice and the classical bias–variance trade-off;Belkin;Proceedings of the National Academy of Sciences,2019

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