Consumer-Driven racial stigmatization: The moderating role of race in online consumer-to-consumer reviews

Author:

Azer Jaylan,Anker Thomas,Taheri Babak,Tinsley Ross

Funder

University of Glasgow

Publisher

Elsevier BV

Subject

Marketing

Reference101 articles.

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2. Consumer-dominant social marketing: A definition and explication;Anker;European Journal of Marketing,2022

3. Consumer dominant value creation: A theoretical response to the recent call for a consumer dominant logic for marketing;Anker;European Journal of Marketing,2015

4. Americans Online: Differences in Surfing and Evaluating Race-Targeted Web Site: By Black and White Users;Appiah;Journal of Broadcasting & Electronic Media,2010

5. Atewologun, D., Cornish, T., & Tresh, F. (2018). Unconscious Bias Training: An Assessment of the Evidence for Effectiveness. Retrieved from.

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