Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment
Author:
Affiliation:
1. eBay Research Labs; 2065 Hamilton Ave. San Jose CA 95125 U.S.A.
2. University of Chicago; 5807 South Woodlawn Ave. Chicago IL 60637 U.S.A.
3. UC Berkeley; 2220 Piedmont Ave. Berkeley CA 94720-1900 U.S.A.
4. NBER
Publisher
The Econometric Society
Subject
Economics and Econometrics
Link
https://onlinelibrary.wiley.com/doi/pdf/10.3982/ecta12423
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