Visual Listening In: Extracting Brand Image Portrayed on Social Media-Reference-Cited by-同舟云学术

Visual Listening In: Extracting Brand Image Portrayed on Social Media

Published:2020-07 Issue:4 Volume:39 Page:669-686
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Liu Liu¹^ORCID,Dzyabura Daria²^ORCID,Mizik Natalie³^ORCID

Affiliation:

1. Leeds School of Business, University of Colorado, Boulder, Colorado 80309;

2. New Economics School, Moscow 121353, Russia;

3. Foster School of Business, University of Washington, Seattle, Washington 98195

Abstract

A new approach for measuring consumer brand perceptions from consumer-created brand imagery via deep learning.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Reference35 articles.

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