Examining the Impact of Virtual Experiential Marketing on E-Store Image and E‑Store Loyalty

Author:

Yemez İbrahim,Karaca Şükran

Publisher

Croatian Interdisciplinary Society

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference49 articles.

1. The Effect of Experiential Marketing on Consumers’ Experiential Satisfaction andIntention to Recommend: Samsun Golf Club Example;Yılmaz;Journal of Turkish Tourism Research

2. The Model of Experiental Marketing, Service Quality, and Customer Loyalty.;Noor;Talent Development & Excellence

3. Customer Experience Places: The New Offering Frontier;Gilmore;Strategy and Leadership

4. How to Sustain the Customer Experience: An Overview of Experience Components that Co-create Value with the Customer;Gentile;European Management Journal

5. An Examination of the Effects of Virtual Experiential Marketing on Online Customer Intentions and Loyalty;Luo;The Service Industries Journal

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. THE RELATIONSHIP OF VIRTUAL EXPERIENTIAL MARKETING WITH BRAND LOYALTY AND REPURCHASE INTENTION;Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi;2023-12-27

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