Mental health message appeals and audience engagement: Evidence from Australia-Reference-Cited by-同舟云学术

Mental health message appeals and audience engagement: Evidence from Australia

Published:2017-09-07 Issue:1 Volume:34 Page:28-37
ISSN:0957-4824
Container-title:Health Promotion International
language:en
Short-container-title:

Author:

Yap Jo En¹^ORCID,Zubcevic-Basic Nives¹,Johnson Lester W¹,Lodewyckx Michaela A²

Affiliation:

1. Department of Management and Marketing, Faculty of Business and Law, Swinburne University of Technology, PO Box 218, Mail H23, Cnr John and Wakefield Streets, Hawthorn, Australia

2. North Western Melbourne Primary Health Network, Level 1 369 Royal Parade, Parkville, Australia

Publisher

Oxford University Press (OUP)

Subject

Public Health, Environmental and Occupational Health,Health (social science)

Link

http://academic.oup.com/heapro/article-pdf/34/1/28/27374918/dax062.pdf

Reference83 articles.

1. A social marketing approach to changing mental health practices directed at youth and adolescents;Andreasen;Health Marketing Quarterly,2004

2. From elicitation to consumption: Assessing the longitudinal effectiveness of negative emotional appeals in social marketing;Antonetti;Journal of Marketing Management,2015

3. Emotional feedback and the viral spread of social media messages about autism spectrum disorders;Bail;American Journal of Public Health,2016

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