From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2015.1031266
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1. Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt
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4. Guilt in Marketing Research: An Elicitation-Consumption Perspective and Research Agenda
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