The Influence of Benefit Appeals in CSR Communication on Consumers’ Willingness to Co-creation
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-32299-0_11
Reference20 articles.
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3. Grönroos, C., Voima, P.: Critical service logic: making sense of value creation and co-creation. J. Acad. Mark. Sci. 41(2), 133–150 (2012)
4. Yap, J.E., Zubcevic-Basic, N., Johnson, L.W., et al.: Mental health message appeals and audience engagement: evidence from Australia. Health Promot. Int. 34(1), 28–37 (2019)
5. Fernández, P., Hartmann, P., Apaolaza, V.: What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda. Int. J. Advert. 41(3), 385–413 (2021)
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