What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda
Author:
Affiliation:
1. Faculty of Economics and Business Administration, University of the Basque Country UPV/EHU, Bilbao, Spain
Funder
Spanish Government and European Regional Development Fund
Basque Government
FESIDE Foundation
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2021.1947016
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