Product appeal, sensory perception and consumer demand-Reference-Cited by-同舟云学术

Product appeal, sensory perception and consumer demand

Published:2023-06-23 Issue:4 Volume:50 Page:1338-1363
ISSN:0165-1587
Container-title:European Review of Agricultural Economics
language:en
Short-container-title:

Author:

Roosen Jutta¹²,Neubig Christina M¹²,Staudigel Matthias¹,Agovi Herdis³

Affiliation:

1. Technical University of Munich, TUM School of Management, Chair of Marketing and Consumer Research , Germany

2. Technical University of Munich, HEF World Agricultural Systems Center , Germany

3. Sisal , Italy

Abstract

Abstract Research has highlighted the need for drastic shifts in eating patterns towards healthy and sustainable diets. One element would be the successful introduction of new or reformulated products. This paper discusses the opportunities for studying the role of sensory properties in determining food choices. We illustrate the methodology with the example of mueslis in Germany. We span the sensory space using the check-all-that-apply method and analyse consumer demand in a discrete choice experiment. We identify two sizable segments with a preference for less sweet mueslis. Future research avenues for the combination of economic and sensory studies are discussed.

Funder

Bundesministerium für Bildung und Forschung

Publisher

Oxford University Press (OUP)

Subject

Economics and Econometrics,Agricultural and Biological Sciences (miscellaneous)

Link

https://academic.oup.com/erae/article-pdf/50/4/1338/51538423/jbad020.pdf

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