1. A misfire in the AIDS fight. (1988, October 24). Advertising Age, p. 16.
2. Secondary attachments and adolescent self concept;Adams-Price;SexRoles,1990
3. Imaginary social relationships with celebrities appearing in television commercials;Alperstein;Journal of Broadcasting and Electronic Media,1991
4. Marketing social change: Changing behavior to promote health, social development and the environment;Andreason,1995
5. Effectiveness of celebrity endorsers;Atkin;Journal of Advertising Research,1983