Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification-Reference-Cited by-同舟云学术

Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification

Published:2022-05-11 Issue:2 Volume:42 Page:408-429
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Flores-Zamora Javier¹^ORCID

Affiliation:

1. ICN Business School Berlin, Germany/CEREFIGE Lab, University of Lorraine, Nancy, France

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2073134

Reference88 articles.

1. “LGBTQ Community Survey. USA Summary Report.” 2019. 13. Corte Madera, CA: CMI. Community Marketing & Insights. https://www.communitymarketinginc.com/documents/temp/CMI-13th_LGBTQ_Community_Survey_US_Profile.pdf.

2. Think about it – can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?

3. Alcorn, C. 2019. “How Gay Couples in TV Commercials Became a Mainstream Phenomenon.” CNN. December 20, 2019. https://www.cnn.com/2019/12/20/media/hallmark-zola-gay-ad/index.html.

4. Exploring the relationship between celebrity endorser effects and advertising effectiveness

5. Single versus Multiple Measurement of Attitudes

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