Customer Relationship Management: A Key to Organisational Survival and Customer Loyalty in Ghana’s Banking Industry
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Canadian Center of Science and Education
Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Customer relationship management systems for customer retention in a life insurance organisation in South Africa;EUREKA: Social and Humanities;2023-03-31
2. Impact of Bank’s Customer Relationship Management on Customer Satisfaction and Loyalty of SMEs: The Moderating Role of Advisory Services and Capacity Building;Corporate Management Ecosystem in Emerging Economies;2023
3. CRM as Antecedent of Electronic Retailing and Online Customer Satisfaction;Building a Brand Image Through Electronic Customer Relationship Management;2022-06-30
4. CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES OF INDIAN PUBLIC AND PRIVATE SECTOR BANKS: AN EXPLORATORY STUDY;Indian Journal of Finance and Banking;2021-08-10
5. Intention to Continue Relationship in B to B Setting – Case of Guinness Ghana Breweries – Some Preliminary Findings;Journal of Business-to-Business Marketing;2020-01-02
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