Impact of Bank’s Customer Relationship Management on Customer Satisfaction and Loyalty of SMEs: The Moderating Role of Advisory Services and Capacity Building

Author:

Obuobi Genevieve Pearl Duncan,Yamoah Fred A.,Haque Adnan ul

Publisher

Springer International Publishing

Reference47 articles.

1. Akroush, M. N., Dahiyat, S. E., Gharaibeh, H. S., & Abu-Lail, B. N. (2011). Customer relationship management implementation: An investigation of a scale’s generalizability and its relationship with business performance in a developing country context. International Journal of Commerce and Management, 21(2), 158–191.

2. Aldaihani, F. M. F., Ali, N., & A. Bin. (2018). The mediating role of customer empowerment in the effect of relationship marketing on customer retention: An empirical demonstration from Islamic banks in Kuwait assessment view project quality governance in service sector. View project The Mediating Role. (99). Retrieved from http://www.europeanjournalofeconomicsfinanceandadministrativesciences.com

3. Anabila, P., & Awunyo-Vitor, D. (2013). Customer relationship management: A key to Organisational survival and customer loyalty in Ghana’s banking industry. International Journal of Marketing Studies, 5(1), 107–117.

4. Armstrong, M. (2006). A handbook of human resource management practice. Kogan Page Publishers.

5. Azikiwe, U. (2006). Gender issues and education in Nigeria. Implications for growth & development. In 11th Annual International Management Conference Organized by Makerere University Business School, Kampals, Uganda.

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