1. Internal marketing issues and challenges
2. Akroush, M. (2006), “The services marketing mix paradigm: is it still appropriate for today's service business?”,AL‐Balqa Journal for Research and Studies, Vol. 11 No. 2, pp. 49‐74.
3. Measures of marketing success
4. Appiah‐Adu, K. (1999), “The impact of marketing mix decisions on performance: a study of foreign and domestic firms in a liberalized economy”,Journal of Global Marketing, Vol. 32 No. 2, pp. 7‐30.
5. Building customer relations over the Internet