Intention to Continue Relationship in B to B Setting – Case of Guinness Ghana Breweries – Some Preliminary Findings
Author:
Affiliation:
1. Marketing Department-Central Business School Central, University Accra Ghana, Accra, Ghana
2. Guinness Ghana Ltd Accra Ghana, Accra, Ghana
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2020.1713563
Reference94 articles.
1. Akellasoore,M.T. (2016). Customer service retention: Abehavioural perspective of the UK mobile market Master’s thesis. Durham University, Durham, UK.
2. Customer Relationship Management: A Key to Organisational Survival and Customer Loyalty in Ghana’s Banking Industry
3. Determinants of Continuity in Conventional Industrial Channel Dyads
4. A Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships
Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Commitment, trust, relative dependence, and customer loyalty in the B2B setting: the role of customer satisfaction;Journal of Business & Industrial Marketing;2023-11-01
2. Improving Business-to-Business Relationship Quality Through Salespeople’s Grit and Political Skill;Journal of Business-to-Business Marketing;2022-09-09
3. Stop making excuses: reducing unethical behavior and improving performance and relationship quality;Journal of Business-to-Business Marketing;2022-03-31
4. Mediating role of trust in the impact of perceived empathy and customer orientation on intention to continue relationship in Indian banks;Journal of Financial Services Marketing;2022-01-05
5. The Moderating Role of Perceived Interactivity in the Relationship Between Online Customer Experience and Behavioral Intentions to Use Parenting Apps for Taiwanese Preschool Parents;SAGE Open;2022-01
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3