Intention to Continue Relationship in B to B Setting – Case of Guinness Ghana Breweries – Some Preliminary Findings-Reference-Cited by-同舟云学术

Intention to Continue Relationship in B to B Setting – Case of Guinness Ghana Breweries – Some Preliminary Findings

Published:2020-01-02 Issue:1 Volume:27 Page:81-94
ISSN:1051-712X
Container-title:Journal of Business-to-Business Marketing
language:en
Short-container-title:Journal of Business-to-Business Marketing

Author:

Kofi Amoako George¹,Baadu Adams George²,DOE Joshua K¹

Affiliation:

1. Marketing Department-Central Business School Central, University Accra Ghana, Accra, Ghana

2. Guinness Ghana Ltd Accra Ghana, Accra, Ghana

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2020.1713563

Reference94 articles.

1. Akellasoore,M.T. (2016). Customer service retention: Abehavioural perspective of the UK mobile market Master’s thesis. Durham University, Durham, UK.

2. Customer Relationship Management: A Key to Organisational Survival and Customer Loyalty in Ghana’s Banking Industry

3. Determinants of Continuity in Conventional Industrial Channel Dyads

4. A Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships

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