A Proposed Model of Antecedents and Outcomes of Brand Orientation for Nonprofit Sector
Author:
Publisher
Canadian Center of Science and Education
Subject
General Economics, Econometrics and Finance,General Social Sciences,General Arts and Humanities
Cited by 10 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Nonprofit Marketing: A Systematic Review;Journal of Nonprofit & Public Sector Marketing;2023-12-06
2. Non-profit Brand Orientation as a Strategic Communication Approach;International Journal of Strategic Communication;2022-07-27
3. The new world of philanthropy: How changing financial behavior, public policies, and COVID ‐19 affect nonprofit fundraising and marketing;Journal of Consumer Affairs;2022-06-28
4. Elements that compose the non-profit BRAND orientation in an emerging country;International Review on Public and Nonprofit Marketing;2022-02-05
5. Nonprofit marketing research: developing ideas for new studies;SN Business & Economics;2021-06-14
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