Non-profit Brand Orientation as a Strategic Communication Approach
Author:
Affiliation:
1. Accounting and Management, Fucape Business School, Vitória, Brazil
2. Management, Fucape Business School, Vitória, Brazil
3. Management, Federal University of Espirito Santo, Vitória, Brazil
Funder
CAPES
Funda??o para a Ci?ncia e a Tecnologia
Instituto FUCAPE de Tecnologias Sociais
Funda??o Estadual de Amparo ? Pesquisa do Estado do Esp?rito Santo
CNPQ
Publisher
Informa UK Limited
Subject
Sociology and Political Science,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2022.2058948
Reference105 articles.
1. Rethinking the Relationship between Social/Nonprofit Marketing and Commercial Marketing
2. The progression of brand orientation literature in twenty years: A systematic literature review
3. A Proposed Model of Antecedents and Outcomes of Brand Orientation for Nonprofit Sector
4. Co-branded cause-related marketing campaigns: the importance of linking two strong brands
Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Approaching Certain Fundraising Methods and a Revised Theory of Planned Behavior in an Experimental Framework;Springer Proceedings in Business and Economics;2024
2. A Bibliometric Analysis of Brand Orientation Strategy in Digital Marketing: Determinants, Research Perspectives and Evolutions;Sustainability;2023-01-12
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3