Elements that compose the non-profit BRAND orientation in an emerging country
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Link
https://link.springer.com/content/pdf/10.1007/s12208-022-00333-7.pdf
Reference70 articles.
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3. Apaydın, F. (2011). A proposed model of antecedents and outcomes of brand orientation for nonprofit sector. Asian Social Science, 7(9), 194–202.
4. Artemisia. (2020). Quem somos. Retrieved on December 15, 2020, from https://artemisia.org.br/quemsomos/.
5. Baumgarth, C., & Schmidt, M. (2010). How strong is the business-to-business brand in the workforce? An empirically-tested model of ‘internal brand equity’ in a business-to-business setting. Industrial Marketing Management, 39(8), 1250–1260.
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