Author:
Alkhazali Abdel Rahman,Hassan Shahizan
Abstract
<p>The Customer Relation Management System (CRMS) has considerable interest in recent years. The past research on the relationship between CRMS adoption and CRMS perception on the organization performance has largely been based on international data, this paper reviews the relationship between the CRMS perception, CRMS adoption and organization performancein for the Jordanian hospitals using the partial least squares equation modeling as the approach to examine the model. Furthermore this paper found a significant relationship between CRMS adoption and organization performance, and CRMS adoption with CRMS perception.</p>
Publisher
Canadian Center of Science and Education
Cited by
3 articles.
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1. CRM Adoption Theories;Critical Factors for Adoption of Customer Relationship Management;2023
2. Understanding Customer Relationship Management;Critical Factors for Adoption of Customer Relationship Management;2023
3. Customer relationship management systems (CRMS) in the healthcare environment: A systematic literature review;Computer Standards & Interfaces;2020-08