CRM Adoption Theories

Author:

Salah Omar Hasan,Yusof Zawiyah Mohammad,Mohamed Hazura,Elias Nur Fazidah

Publisher

Springer Nature Singapore

Reference99 articles.

1. Abbes T, Khemakhem RS (2021) Adoption of electronic CRM in service sector: using an integrated model. Global J Comput Sci Technol 21(1-C). https://computerresearch.org/index.php/computer/article/view/2043

2. Abdullah N, Redzuan F, Daud NA (2020) E-wallet: factors influencing user acceptance towards cashless society in Malaysia among public universities. Indones J Electr Eng Comput Sci 20(1):67–74

3. Agapitou C, Bersimis S, Georgakellos D (2017) Appraisal of CRM implementation as business strategy option in times of recession: the role of perceived value and benefits. Int J Bus Sci Appl Manage (IJBSAM) 12(2):18–23

4. Ahani A, Rahim NZ, Nilashi M (2017) Firm performance through social customer relationship management : evidence from small and medium enterprises. In: 2017 International conference on research and innovation in information systems, pp 1–6

5. Ainin S, Parveen F, Moghavvemi S, Jaafar NI, Shuib NLM (2015) Factors influencing the use of social media by SMEs and its performance outcomes. Ind Manag Data Syst 115(3):570–588

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