Brand Credibility, Brand Consideration, and Choice
Author:
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Link
http://academic.oup.com/jcr/article-pdf/31/1/191/17928957/31-1-191.pdf
Reference17 articles.
1. Aaker, David A. (1991), Managing Brand Equity, New York: Free Press.
2. Andrews, Rick and T. C. Srinivasan (1995), “Studying Consideration Effects in Empirical Choice Models Using Scanner and Panel Data,” Journal of Marketing Research, 32 (1), 30–41.
3. Erdem, Tülin and Joffre Swait (1998), “Brand Equity as a Signaling Phenomenon,” Journal of Consumer Psychology, 7 (April), 131–57.
4. Garbarino, Ellen C. and Julie A. Edell (1997), “Cognitive Effort, Affect, and Choice,” Journal of Consumer Research, 24 (September), 147–58.
5. Hauser, John and Birger Wernerfelt (1990), “An Evaluation Cost Model of Consideration Sets,” Journal of Consumer Research, 16 (December), 393–408.
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