An Evaluation Cost Model of Consideration Sets-Reference-Cited by-同舟云学术

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An Evaluation Cost Model of Consideration Sets

Published:1990-03 Issue:4 Volume:16 Page:393
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:J CONSUM RES

Author:

Hauser John R.,Wernerfelt Birger

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/16/4/393/5056643/16-4-393.pdf

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