Strange Case of Dr. Bidder and Mr. Entrant: Consumer Preference Inconsistencies in Costly Price Offers
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Published:2024-08
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ISSN:0167-8116
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Container-title:International Journal of Research in Marketing
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language:en
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Short-container-title:International Journal of Research in Marketing
Author:
Zeithammer Robert,
Stich LucasORCID,
Spann MartinORCID,
Häubl Gerald
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