Brand Equity as a Signaling Phenomenon-Reference-Cited by-同舟云学术

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Brand Equity as a Signaling Phenomenon

Published:1998-01 Issue:2 Volume:7 Page:131-157
ISSN:1057-7408
Container-title:Journal of Consumer Psychology
language:en
Short-container-title:Journal of Consumer Psychology

Author:

Erdem Tülin,Swait Joffre

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference49 articles.

1. Managing brand equity;Aaker,1991

2. Foundations of rational choice under risk;Anand,1993

3. Structural equations with latent variables;Bollen,1989

4. A consumer-side experimental examination of signaling theory: Do consumers perceive warranties as signals of quality?;Boulding;Journal of Consumer Research,1993

5. Price and brand name as indicators of quality dimensions;Brucks,1991

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